It focuses on restructuring the overall website experience—improving sitemap, navigation, and page structure—while maintaining compatibility with the existing CMS.
The goal was to transform a fragmented and content-heavy experience into a more structured, intuitive, and scalable digital platform.
This project involved more than improving visuals—it required rethinking how the entire website is structured.
Key challenges included:
Managing a large volume of content across multiple pages
Restructuring the sitemap without disrupting existing business needs
Maintaining compatibility with the current CMS system
Ensuring consistency across different page types
Balancing modern design with a formal banking tone
The biggest challenge was creating a more intuitive experience without starting from scratch.
The solution focused on restructuring the experience at multiple levels—from architecture to interface.
Key solutions implemented:
Sitemap Simplification Reorganized the website structure into clearer categories and navigation paths
Navigation Optimization Improved menu structure to reduce complexity and help users find information faster
Content Structuring Across Pages Standardized layout patterns to create consistency and improve readability
Scalable Design System Approach Applied consistent UI patterns to ensure scalability across the website
CMS-Aligned Design Designed within the constraints of the existing CMS to ensure feasibility and ease of implementation
Homepage as Entry Point Optimization Redesigned the homepage to better reflect the new structure and guide users effectively
